Document: dbr020  [view transcript]

Letter: Arlington, Florida to Douglass Theatre, Macon, Georgia, 1926 Oct. 9

author: Norman, Richard E., 1891-1961
extent: [1] p.
date: October 9, 1926
summary: Letter from Richard E. Norman, head of Norman Film Manufacturing Company, a Jacksonville-based, white independent film company active from 1921 to 1926 that specialized in outdoor adventure films for African American audiences, to the gentlemen of the Douglass Theatre, dated October 9, 1926, negotiating terms for film rental. Norman relates that, having contracted with Milton Starr, president of Theatre Owners Booking Association, to play his circuit of theaters, he can provide The Flying Ace, the last film produced by Norman Film Manufacturing Company, to the Douglass Theatre on November 5th. Norman states his terms and requests a telegrammed response at his own expense and describes the great success of the film, which has played to huge crowds in multiple theaters.
repository: Middle Georgia Archives
collection: Charles Henry Douglass business records
box: 19
folder: 171
item: 29

Macon (Ga.)
Bibb County (Ga.)
Atlanta (Ga.)
Fulton County (Ga.)
Norfolk (Va.)
Louisville (Ky.)
Jacksonville (Fla.)
Douglass Theatre (Macon, Ga.)
Norman Film Manufacturing Company
Victoria Hotel (Norfolk, Va.)
Palace Theatre (Norfolk, Va.)
Paramount Theatre (Atlanta, Ga.)
Regeneration Theatre (Atlanta, Ga.)
Lyric Theatre (Louisville, Ky.)
Theatre Owners Booking Association
Adventure films--United States
African Americans in the motion picture industry
African Americans in motion pictures
Race in motion pictures
Race films--United States
Feature films--United States
Motion picture theaters--Georgia--Macon
Commercial agents--Florida
Flying ace (Motion picture : 1926)
Letters (correspondence)

Page: [1]  [view image] thumbnail

[Note: This document contains typewritten, handwritten, and printed text.]
[Note: The Norman Studios logo appears superimposed on an image of the Arlington Plant.]

[printed text:

[typewritten text: Douglas Theatre,
Macon, Ga. [Georgia] October, 9, 1926.
Gentlemen --

Mr. Milton Starr, of Nashville, learing [learning] of the tremendous success of The Flying Ace, has just signed up a contract with me to play his circuit of theatres. And as this circuit includes his theatre at Augusta, Ga. [Georgia], I will again be in your vicinity with this great picture.

I can play you Friday, Nov. [November] 5th., with The Flying Ace, proposition same as usual, fifty per cent [percent] of the gross receipts after deducting cost of vaudeville from gross receipts.

Should the above date be available to me, please do me the favor to wire at my expense care Victoria Hotel, Norfolk, Va. [Virginia] I will be here until the night of Friday, Oct. [October] 15th.

In conclusion, let me state that The Flying Ace has just played the big Palace Theatre here in Norfolk to a three day standing room only business during each day and on the first night, we ran to 12:30 A. M. and even then turned away about 300 people who were not able to get in. It played to a third more business in Paramount Theatre Atlanta, than Regeneration. Broke the house record in North Birmingham of 6 years standing. Broke the house record for a three day consecutive run for any picture, white or colored, in the big beautiful Lyric Theatre, Louisville, Ky. [Kentucky], and so far has proven my banner picture. Again you have a chance to play it and I would appreciate a wire one way or the other. Thanking you, I am,

Yours very truly,]
[Signed] [written text: R E Norman]
[typewritten text: NORMAN STUDIOS]
[written text: Wire
R E Norman
Norfolk, Va. [Virginia]]