Document: dbr046  [view transcript]

Circular from REOL Productions Corporation advertising the film Easy money, possibly 1922


author: REOL Productions Corporation
extent: [2] p.
date: [1922]
summary: Circular from REOL Productions Corporation, a white-owned, New York City-based film company that released ten films for African Americans from 1920 to 1924, advertising the film Easy Money, probably dated 1922. The circular is folded and appears to have been designed to be mailed. The cover mimics the appearance of a mailed solicitation promising "easy money for you!" Listing the address of the company, the interior of the circular encourages exhibitors to show the picture again if they have already screened it and to book the film with a personal appearance by the film's starring actor, African American vaudevillian Sherman H. Dudley, who later would become president of the white-owned, Philadelphia-based independent film company, Colored Players Film Corporation. An image of Dudley accompanies the text. Dudley's name and the title of the film appear below with the declarations "the biggest comedy-drama hit of the year!" and "brilliant supporting cast of colored artists." The back of the circular reiterates the promise "easy money for you!" Easy Money, released in 1921, was one of only two comedies released by REOL.
repository: Middle Georgia Archives
collection: Charles Henry Douglass business records
box: 20
folder: 192
item: 39

subjects:

New York (N.Y.)
REOL Productions Corporation
Dudley, Sherman H., ca. 1870-1940
African Americans in the motion picture industry
African Americans in motion pictures
Race in motion pictures
Race films--United States
Feature films--United States
Comedy films--United States
Film posters--New York
Advertising--Motion pictures--New York
Commercial agents--New York
Advertising fliers--New York
Easy money (Motion picture : 1927)
Circulars




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[Note: The text is emphasized by a double underline and accompanied by blank lines indicating a space for an address and a marked space for a postage stamp]
Easy Money For You!]




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This Picture will get you money in any Colored theatre with the personal appearance of Mr. S. H. Dudley. Address: Easy Money Co. [Company], 1223 7th Street, N.W. [Northwest], Washington, D.C. [District of Columbia]


[Note: A fringed border with dollar signs at each corner frames the advertisement. An image of starring actor S. H. Dudley, surrounded by moneybags, coins, and cash, accompanies the text.]

[Note: The text is framed by a double line]
DON'T HESITATE Because you have played this picture, don't let that stop you from booking it again with DUDLEY'S PERSONAL APPEARANCE. It will get you money, as it is breaking records everywhere Dudley appears in person. Plenty of good flashy advertising. If you want to make money, here is "Easy Money" for you.]

[Note: The text is printed in fish-eye style within a circular logo]
A REOL PICTURE]

REOL PRODUCTIONS CORPORATION
presents
THE WORLD RENOWNED
S. H. DUDLEY
THE GREAT COLORED STAR IN
"EASY MONEY"
THE BIGGEST COMEDY-DRAMA HIT OF THE YEAR!

[Note: The text is framed by a single line]

BRILLIANT SUPPORTING CAST OF COLORED ARTISTS]



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[Note: The text is emphasized by a double underline]

Easy Money For You!]