Document: dbr082 [view transcript]
Letter: Valdosta, Georgia to Ben Stein, Macon, Georgia, 1927 July 1
author: Stein, Luke
extent:  p.
date: July 1, 1927
summary: Letter from Luke Stein, owner and manager of the Palace Theatre in Valdosta, Georgia, to his brother Ben Stein, owner and manager of the Douglass Theatre, dated July 1, 1927, regarding theater business strategy. Luke warns that it is not a good idea to put up heralds every day because they will lose their advertising power if they are not reserved for announcing special events. He adds that having the dates printed costs too much. Luke notes that Douglass pays $60.00 rent and that the amount and dates should be on the cover of one of the copy books. He directs Ben to write to the Film Board of Trade in Atlanta and ask them if there will be any protection on second run. In response to Ben's concern that another theater is playing The Fire Fighters, Luke advises him to write to the Atlanta Film Board of Trade to ask if there is protection on second run films. He remarks that the protection period is probably thirty days and that Ben should send a bill to the film company for damages. Luke advises that the film company will have to pay for not abiding by their contract and asks Ben to let him know the outcome. He directs Ben to keep records of films played by the other theatre. Luke complains about the heat and asks his brother to report his results from the prize fight. The ten-episode silent serial The Fire Fighters was released in January of 1927 and starred Jack Daugherty, Helen Ferguson, Wilbur McGaugh, and Lafe McKee. It is presumed lost. See also [dbr024] for the film board's reply and [dbr083] for more discussion of the claim.
repository: Middle Georgia Archives
collection: Charles Henry Douglass business records
Page:  [view image]
[Note: This document contains typewritten, handwritten, and printed text.]
Valdosta, Ga. [Georgia],]
[typewritten text: July 1st 1927
Dear Ben;.][written text: [added text (appears to be different ink and hand): [Stein]]]
[typewritten text: Your welcomed letter received today, you are doing wrong on putting out heralds as people expect something extra in the way or something big in a picture, and if you put them out every day, and when you do have something big, they wont pay any attention to the herald you are giving out and fivehundred [five hundred], wont pay as the cost of having the dates printed will cost to much;
Douglass pays $60.00 rent, and if you will look in the cover on one of the copy books you will find the amount and dates,
Write to the Film Board of Trade in Atlanta and ask them if there will be any protection on second run, as you are now playing the fire fighters and the other house is also playing them and if I am right the run and protection period is thirty days, and if they advise you that there be a protection period, of any days, send in a bill to the concern who sold you the picture for what damages you think it is worth, as I am pretty sure that there is a protection period and by writing them it is best to be sure, and the film company will have to pay, for not abiding by their contract, write them and let me know; and if they play any other picture right behind you make a record of it;. We have had the hottest day I have ever1/2seen [ever seen] and it is murder to be in the office, l[deleted text: e]et me know by return mail how you came out on the prize fight; Love